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2014和2015年中国中压变频器销售下降

2015-07-31 17:33 来源:翻译

China’s MV drive sales drop in 2014 and 2015
2014年和2015年中国中压变频器销售下降

July 30, 2015 - China’s MV drive revenues declined by more than 10% in 2014 to $2.5 billion as increased competition and lower demand eroded prices, says IHS.

2015年7月30日——IHS报告显示,随着竞争加剧和价格收到需求下降冲击,2014年中国的中压变频器收入下跌超过10%,降至25亿美元。 

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Enticed by double-digit market growth in 2012 and 2013, many industrial automation suppliers without an MV drive offering (Danfoss, Regal Beloit, General Electric and Schneider) acquired smaller MV drive suppliers such as Vacon, Benshaw, Converteam and LD Harvest, in the process providing additional scale, capital, sales channels and more comprehensive solutions to customers.

受到2012年和2013年取得两位数市场增长的刺激,许多没有中压变频器产品业务的工业自动化供应商(丹佛斯、雷勃电气、通用电气和施耐德电气)纷纷收购一些较小的中压变频器供应商,如伟肯、Benshaw、科孚德机电以及利德华福,提供额外的规模、资金、销售渠道,以及更全面的解决方案给客户。

As commodity prices fell in 2013 and oil prices in 2014, investment in oil and gas, mining, metals and cement industries (representing more than 60% of MV drive revenue) dried, leading to a decline in global 2014 MV drive revenues and a predicted decline in 2015. With more competitors in the MV drives market and lower demand, price competition increased, leading to 5% to 10% price concessions in most regions. IHS predicts MV drive revenues will contract again in 2015 and remain weak even into 2016. From 2017 to 2019, IHS predicts global MV drive demand will grow and price concessions will revert, leading to a more stable pricing environment. 

由于大宗商品价格在2013年、石油价格在2014年开始下跌,石油和天然气、采矿、金属和水泥等行业(占中压变频器收入的60%以上)的投资萎缩,导致全球2014年中压变频器收入下降,2015年预计也将下跌。随着中压变频器市场迎来更多的竞争者,而需求缩减,价格竞争加剧,导致大部分地区的产品价格普遍优惠5%至10%。IHS预计,2015年中压变频器销售将再次收缩,并一直疲软到2016年。2017至2019年,IHS预测全球中压变频器的需求增长,价格也将恢复常态,从而带来更稳定的定价环境。

The impact of lower commodity prices varies by industry, with industries tied to the production of commodities experiencing more competition, declining MV drive prices, and lower revenue, while industries such as plastic and rubber are benefitting from lower input costs and freeing up cash flow for purchases of MV drive equipment.

大宗商品价格走低对不同的行业影响也不同。与商品生产联系紧密的行业面临更激烈的竞争,中压变频器的价格下跌,销售收入降低;而例如塑料和橡胶等行业,则受益于投入成本降低,从而可以腾出现金流购买中压变频设备。

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