AR和VR市场将迎来爆炸性增长，变革医疗、制造和消费行业

AR and VR Markets Set for Explosive Growth, Transforming Healthcare, Manufacturing and Consumer Industries
AR和VR市场将迎来爆炸性增长，变革医疗、制造和消费行业

Global technology intelligence firm ABI Research forecasts that the Augmented Reality (AR) and Virtual Reality (VR) markets will grow by 60% and 44% from 2024 to 2030. Verticals poised for the largest growth include healthcare, manufacturing and consumer industries, with revenues of US$4 billion, US$8 billion and US$6 billion, respectively.

全球技术情报公司ABI Research预测，从2024年到2030年，增强现实（AR）和虚拟现实（VR）市场将分别增长60%和44%。医疗、制造和消费行业是增长最快的领域，预计收入分别达到40亿美元、80亿美元和60亿美元。

“A combination of AR/VR hardware and software advancements along with Artificial Intelligence (AI) are enhancing the capabilities of immersive applications, making them more effective and efficient. These augmented and virtual reality technologies have accelerated training times, providing immersive, real-time learning experiences that are both cost-effective and scalable. Together with continual improvements in hardware, allowing for more user-friendly devices, these factors are the driving forces behind the market's rapid growth,” explained Matilda Beinat, Augmented and Virtual Reality research analyst at ABI Research.

ABI Research的增强现实和虚拟现实研究分析师Matilda Beinat解释道：“AR/VR硬件和软件的进步，加上人工智能的发展，正在增强沉浸式应用的能力，使其更有效、更高效。这些增强和虚拟现实技术加速了培训时间，提供了既具有成本效益又可扩展的沉浸式实时学习体验。再加上硬件的持续改进，使设备更易于使用，这些因素共同推动了市场的快速增长。”

AR and VR have proven to be highly impactful for manufacturing, especially regarding training and data visualization. Companies like Aveva and Strivr have been leveraging AR and VR for training, simulations and creative designs and have seen improvements to knowledge retention of up to two times more than traditional methods. Medivis has been utilizing AR and VR for educating healthcare professionals, as well as for surgical procedures. Not only have enterprises seen the real benefits of using AR and VR, but the consumer sector has been developing significantly. XREAL, a leader in the consumer smart glasses segment, is expanding its stake in the market and leaning on spatial computing.

AR和VR在制造业中已被证明具有高度影响力，尤其是在培训和数据可视化方面。像Aveva和Strivr这样的公司一直在利用AR和VR进行培训、模拟和创意设计，并且在知识保留方面的改进比传统方法高出两倍。Medivis则在医疗专业人士教育以及外科手术中利用AR和VR。不仅企业看到了使用AR和VR的实际好处，消费领域也在显著发展。XREAL作为消费智能眼镜领域的领导者，正在依靠空间计算技术扩大其市场份额。

According to Beinat, “AR and VR are not a ‘hype’ technology. These technological advancements enhance productivity, drive innovation and open new opportunities for both business and consumer applications. The rapid expected growth in AR and VR markets is not accidental, with immersive technologies seeing adoption more readily across various industries.”

Beinat指出：“AR和VR并非市场炒作。这些技术进步提升了生产力，推动了创新，并为商业和消费应用开辟了新的机遇。AR和VR市场的快速增长并非偶然，沉浸式技术在各个行业的采用速度正在加快。”