到2033年，智能包装将成为一个26亿美元的市场

Smart Packaging Will Become a US$2.6 Billion Market by 2033
到2033年，智能包装将成为一个26亿美元的市场

The role of packaging has evolved over time, from simply protecting and identifying the product to driving sales via enticing graphics. Smart packaging is the latest iteration, utilizing technology including sensors, indicators and wireless communication to enhance user engagement, product quality and supply chain efficiency. IDTechEx forecast that establishing business models that utilize these technologies to unlock increasing amounts of value for brands and consumers will grow the smart packaging market to US$2.6 billion in 2033. This figure just covers the electronics hardware - the smart packaging market value will be much higher if infrastructure, software and services are included.

包装的作用随着时间的推移而演变，从简单地保护和识别产品到通过引人注目的图形促进销售。智能包装是最新迭代，利用传感器、指示器和无线通信等技术来增强用户参与度、产品质量和供应链效率。IDTechEx预测，建立利用这些技术为品牌和消费者解锁越来越多价值的商业模式将使智能包装市场在2033年达到26亿美元。这个数字仅涵盖了电子硬件——如果考虑基础设施、软件和服务，则智能包装市场价值将更高。
 
“Smart Packaging 2023-2033” is a new report from IDTechEx, which provides market research and intelligence on many emerging technologies. The report provides an in-depth technology and market evaluation of this emerging industry, drawing on over 20 interviews with industry players, including fast-moving consumer goods (FMCG) players. It discusses in detail the needs of end users, evaluates multiple applications, assesses the underlying technologies such as NFC/RFID and printed/flexible sensors, and presents many case studies of smart packaging deployments.

“智能包装2023-2033”是一份来自IDTechEx的新报告，这家公司提供许多新兴技术的市场研究和情报。该报告对这个新兴行业进行了深入的技术和市场评估，对20多位行业参与者进行了采访，其中包括快速消费品参与者。它详细讨论了最终用户的需求，评估了多种应用，评估了NFC/RFID和印刷/柔性传感器等基础技术，并展示了许多智能包装部署的案例研究。

Drivers and applications of smart packaging
智能包装的驱动因素及应用

The smart packaging market has several prominent drivers. Continuous growth in e-commerce over the last two decades is raising the demand for general packaging and changing the priorities of packaging design. That includes more emphasis on sustainability and delivery optimization and less focus on designs that attract traditional shoppers at retail stores. Stores too are increasingly serving fulfillment center functions, and the need for streamlined inventory management is driving the adoption of item-level smart labeling.

智能包装市场有几个显著的驱动因素。过去二十年电子商务的持续增长提高了对一般包装的需求，并改变了包装设计的优先顺序。这包括更加注重可持续性和交付优化，而不是专门吸引传统零售店顾客的设计。零售店也商店也越来越多地服务于履行中心的功能，简化库存管理的需求正在推动商品级智能标签的采用。
 
The COVID-19 pandemic has further accelerated the adoption of wireless ID, including the use of QR codes for track and trace schemes and NFC for wireless payment. Consumers' adoption of these technologies has triggered many brand owners to investigate smart packaging use cases. The result has been a significant drive towards the connected experience, with brands interacting with consumers on landing sites accessed by QR codes and NFC.

新冠大流行进一步加速了无线识别的采用，包括使用二维码进行跟踪和追踪计划，以及使用NFC进行无线支付。消费者对这些技术的采用引发了许多品牌所有者调查智能包装用例。结果极大地推动了互联体验，品牌与消费者在通过二维码和NFC访问的登陆站点上进行互动。
 
Smart packaging can also assist in facilitating healthcare delivery for an aging population. In case studies discussed in the IDTechEx report, smart packaging can be used to monitor medicine intake compliance in medical trials and, ultimately, by many patients requiring regular medication. This is achieved by using smart blister packaging that can wirelessly communicate a patient’s medicine adherence to the doctor or even provide timely reminders to their smartphone.

智能包装还可以帮助促进为老龄化人口提供医疗服务。在IDTechEx报告讨论的案例研究中，智能包装可用于监测医学试验中的药物摄入依从性，并最终用于许多需要定期服药的患者。这是通过使用智能泡罩包装实现的，该包装可以将患者的服药依从性无线传达给医生，甚至可以及时向他们的智能手机提供提醒。

Technological development
技术开发

Smart packing comprises a wide range of current and emerging technologies, often with very different purposes. These include:

智能包装包括范围广泛的当前和新兴技术，通常具有非常不同的目的。这些包括：

·RFID for wireless item identification (usually invisible to the consumer), as well as other identification technologies, including QR codes and capacitive ink approaches
·Electronic Articles Surveillance (EAS) for anti-theft (usually invisible to the consumer)
·Data loggers for temperature, shock, vibration, and time/location monitoring
·Interactive smart packaging, including light-up, and measuring (such as smart blister packs)
·Printed, flexible and organic electronics, including displays, sensors and batteries
·Chemical indicators: temperature, frozen chemical visual indicators, and active packaging for produce and pharmaceutical monitoring

·用于无线物品识别的RFID（消费者通常看不到），以及其他识别技术，包括二维码和电容墨水方法
·用于防盗的电子商品防盗系统（消费者通常看不到）
·用于温度、冲击、振动和时间/位置监控的数据记录器
·交互式智能包装，包括点亮和测量（例如智能泡罩包装）
·印刷、柔性和有机电子产品，包括显示器、传感器和电池
·化学指示器：温度、冷冻化学视觉指示器，以及用于农产品和药品监控的活性包装