FRABA推出新的品牌商标与业务部门

FRABA集团宣布成立两个新业务部门：UBITO和CREDEMUS。这些新业务将基于POSITAL和VITECTOR业务的内部创新成果，积极参与数字化转型和物联网等新兴市场。这些业务将以集团的新商标和品牌投入市场。

CREDEMUS 该业务部门将以15年前FRABA通过成功预测“工业4.0”的理念与潮流而推出的高效“大规模定制”生产智造为蓝本，并向对此感兴趣的中型企业提供咨询与支持服务。

UBITO提供磁感应、能量收集和无线传输的元器件，源自POSITAL在旋转编码器中率先使用韦根技术。基于全球100多万台设备的成功和持续发展，UBITO将把这项技术推向智能计量、物联网和无线电力传输等新市场。

新的业务部门和商标反映了弗拉巴集团的重大演变。该集团首席执行官兼大股东Christian Leeser解释说：“老FRABA公司成立于1918年，专门从事机电设备和系统业务，主要以继电器技术为基础。到1993年，当我们收购这家公司时，现代半导体技术已经传统业务过时，我们面临着升级产品线和公司文化的挑战。1995年我们成立了VITECTOR业务部门，为基于光学技术的商用门提供创新的安全系统。POSITAL是一家专业的位置和运动传感器制造商，建立在我们从老公司继承的光学编码器的基础上。新的创新包括现场总线接口(90年代)、以太网(2002年)和采用韦根技术的精密多圈磁编码器(2007年)。韦根技术也是电机反馈解决方案创新的关键所在，POSITAL在2020年推出了世界上最小(22毫米)的无电池多圈模块化编码器。”

在编码器市场，机遇与挑战并存。Leeser继续说道“编码器有着非常广泛的应用，也需具备各种机械配置与性能的产品线”，在早期，定制化产品由技能熟练的工匠打造。需要一支经验丰富的销售团队来引导客户购买合适的产品。FRABA的创新在于搭建了一个革命性的生产系统，可以提供各式各样型号的产品且兼具大规模生产的低成本优势。Leeser继续说道：“我们在2006年通过模块化产品设计和围绕公司生产运营业务开发的综合制造控制系统实现了这一目标。” 它还包括数百万个计算机生成的数据表，这些数据表是由一个在线配置工具提供，该工具易于使用，并连接到网络商店。如今，大多数订单都来自于网上，开启一个按订单生产的流程，并可在几天内交付成品。这样的数字平台方案将通过新的CREDEMUS业务部门提供给其他致力于数字化转型的中型制造企业。

7月1日推出的新商标以一颗四角星为特征，象征着Christian和Achim Leeser在1994年推出的四项指导原则。在过去的25年里，公司文化培育了创新、转型和增长，而FRABA之星一直指引着这段发展前进的方向。

 

FRABA Launches New Business Units and New Brand Identity

The international FRABA Group has announced the creation of two new business units: UBITO and CREDEMUS. Building on the successes of major in-house innovations for the established POSITAL and VITECTOR businesses, these new enterprises will be active in new markets such as Digital Transformation and the Internet of Things. The launch of these new businesses will be marked by new logos and branding for the Group.
 
CREDEMUS offers consulting and support services to mid-sized companies interested in adopting the highly efficient ‘mass customization’ manufacturing methodology that FRABA launched 15 years ago – anticipating the ‘Industry 4.0’ wave that promotes similar principles.
 
UBITO offers components for magnetic sensing, energy harvesting and wireless transmission with roots in POSITAL’s pioneering use of Wiegand Technology in rotary encoders. Grounded in the success of more than 1 million devices worldwide and continued improvements, UBITO will take this technology to new markets such as Smart Metering, Internet of Things and Wireless Power Transmission.
 
The new business units and logos reflect a significant evolution of the FRABA group. Christian Leeser, the group’s CEO and majority shareholder, explained: “The old FRABA company, which had been founded in 1918, specialized in electromechanical devices and systems, largely based in relay technology. By 1993, when we acquired the company, modern semiconductor technology had made much of this obsolete and we faced the challenge of updating both the product line and the company culture. We created the VITECTOR business unit with innovative safety systems for commercial doors based on optical technology. POSITAL was created as a specialist manufacturer of position and motion sensors, building on the base of optical encoders we inherited from the old company. New innovations included Fieldbus interfaces (90s), Ethernet (2002), and precision multiturn magnetic encoders with Wiegand technology (2005). Wiegand technology has also been key to innovation in motor feedback, where POSITAL introduced the world’s smallest (22 mm) multiturn modular encoder–without battery–in 2020.”
 
The encoder market offered special opportunities and challenges. Leeser continues “Encoders are used in an enormous range of applications, requiring an equally enormous range of mechanical configurations and performance characteristics.” In an earlier time, customized products were built individually by skilled craftsmen. A very experienced sales force was needed to guide customer towards a suitable product.  FRABA’s new approach has been to create a revolutionary production system that could deliver a huge range of products at mass-production cost levels. Leeser continues: “We accomplished this in 2006 through a combination of modular product design and a comprehensive manufacturing control system built around a company-developed cloud computing infrastructure”. It also includes millions of computer-generated datasheets offered via an online configuration and order tool that is easy to use. Today, most orders originate online, setting in motion a made-to-order manufacturing process that can deliver finished products in a matter of days. It is this digital platform that will be offered to other mid-size manufacturing companies through the new CREDEMUS business unit.
 
The new logos introduced on July 1 to accompany the launch of the new enterprises feature a four-pointed star, symbolizing four guiding principles that Christian and Achim Leeser introduced in 1993. The company culture has nurtured innovation, transformation and growth over the last 25 years and the FRABA Star has been an important internal compass for this journey.